By Ricardo J. Delpiano
In a period marked by a restructuring of its operations in the face to face the current scenario, LAN Airlines has deepened its policy of alliances with other key operators in various regions, which will increase the connectivity through LAN has different routes in the region.
The first of these agreements was signed earlier this year with Jetstar, a subsidiary of Qantas to increase the company's presence by offering new destinations in Australia and Southeast Asia. The second corresponds to the alliance reached with the U.S. low cost Jet Blue, through the company LAN to increase access to 55 destinations in the U.S. and Caribbean destinations including Aruba, Barbados, St. Lucia and the Dominican Republic.
Despite having coverage in both regions, agreements with Jet Blue and Jetstar will allow LAN to increase supply and alternative travel for all passengers and customers, this time oriented passengers travel for pleasure (leisure). In that sense, both alliances are aimed at a strategy through which LAN can sell two types of passengers: the premium made by Oneworld airlines such as American Airlines or Qantas and leisure, through Jetstar and Jet Blue , whose lowest rates compared to the airlines 'traditional' attract those passengers traveling on a budget cheaper or just looking to spend less.
A Aeromar ATR42, Regional Mexican company with which LAN has signed interline agreement to increase network in Mexico. Photo: Alejandro Ruiz
In order to further enhance the network, LAN Airlines this week signed an interline agreement, concluded, now with the Mexican regional airline Aeromar. This strategic alliance will enable both companies to sell another ticket and carry passengers on all routes. In the case LAN, these include LAN Chile, LAN Peru, LAN Argentina and LAN Ecuador, while in the case of Aeromar are 25 destinations in the Mexican Republic to which you can access. Although yet to be explained when you come into force, the signing of this agreement could serve as an alternative to traveling in Mexico, especially considering the output of Mexicana de Aviacion airline market in August 2010. Currently, Aeromar flies to 25 destinations in the Aztec country with a fleet composed of 14 ATR 42 and 2 Bombardier CRJ200.
partnership policy is not only own passenger transport. Laden, LAN Cargo and China Southern Cargo recently signed a commercial agreement to cooperate and expand its network of freight, a fact that could be considered as crucial for both companies. In fact, and as it was known in the media, the two companies will access key cargo markets and can be considered as a first stage with an eye toward a future global expansion.
Through this agreement, China Southern Cargo access from Sydney and Los Angeles LAN Cargo to destinations such as Santiago, Buenos Aires, Caracas, Guatemala City, Lima and others, while the Chilean freighter may access the world's largest market, through these points to 23 destinations in China through the airline hubs in Shanghai Pudong and Guangzhou (Baiyun).
Considering the importance it has in the global economic system, Asia - especially China, has been among the goals of LAN Cargo, which hopes to achieve in the near future. In this regard, the signing of this alliance can be regarded as crucial for the future, as a first step in complementing and expanding cargo transport makes LAN with other Asian airlines. Meanwhile, for China Southern Cargo, arriving in Latin America through LAN, mark a new phase of expansion of the company started in 2001 when China established its airline cargo division, which now has a global reach with Boeing Boeing 747-400F and 777F.
While airlines allow mergers to strengthen a changing world political-economic scenario, partnerships remain essential tools to ensure continued growth, with a greater number of services to different regions of the planet. So many airlines have achieved a global presence without the need to operate physically in one place. In the case of company Asian, China Southern Cargo staked its international expansion through cooperation with KLM Cargo.
0 comments:
Post a Comment